Clinical Informatics: A Growing Career Path

The Specialty Most Faculty Are Ignoring
If I asked you to name the fastest-growing opportunity in academic medicine, you would probably say AI. Or maybe health equity research. Both good answers. But the one I keep coming back to is clinical informatics, and most of the faculty I coach have barely considered it.
That is a mistake. Clinical informatics sits at the intersection of clinical care, technology, and health system leadership. And the demand for physicians who understand all three is growing far faster than the supply.
What Clinical Informatics Actually Is
Let me clear something up. Clinical informatics is not IT support for doctors. It is not fixing the EHR. It is a board-certified medical subspecialty recognized by the American Board of Preventive Medicine since 2013.
Clinical informaticists design how health information is structured, shared, and used to improve patient care. They lead EHR implementations, build clinical decision support systems, drive quality improvement through data, and increasingly oversee AI integration in health systems.
A 2023 report from the American Medical Informatics Association outlined the expanding scope of the field, noting that informaticists are now central to patient safety, population health, and precision medicine. The demand has been quietly building for years. It is no longer quiet.
Why This Is a Strategic Career Move
Here is what makes clinical informatics different from most career pivots in academic medicine. It does not require you to abandon what you have already built. It amplifies it.
You keep your clinical identity. Most physician informaticists maintain a clinical practice. You are not leaving medicine. You are adding a layer of expertise that makes your clinical perspective more valuable, not less.
The leadership pipeline is wide open. Every academic medical center needs a Chief Medical Information Officer. Many need associate CMIOs, directors of clinical decision support, and physician leads for digital health. These roles are multiplying, and the pool of qualified candidates is thin. If you position yourself now, you are not competing with a crowded field.
It future-proofs your career. Health systems are spending billions on digital transformation. The physicians who understand how technology decisions affect patient care will be essential for the next two decades. Robert Wachter makes this case convincingly in The Digital Doctor, arguing that physician engagement with health IT is not optional but rather a professional obligation.
Funding follows the field. NIH, AHRQ, and ONC all fund informatics research. If you are a faculty member looking to build a research portfolio in a domain with growing federal support, this is worth a hard look.
How to Get Started Without Blowing Up Your Career
You do not need to go back to fellowship tomorrow. There are multiple entry points, and the right one depends on where you are in your career.
Get involved locally. Most academic medical centers have informatics committees, EHR governance boards, or digital health initiatives. Volunteer. Show up. Ask questions. This costs you nothing and builds visibility with the people who fund these positions.
Pursue the 10x10 program. AMIA's "10x10" program is designed for working clinicians. Ten weeks of online coursework gives you a foundation in informatics concepts without disrupting your clinical schedule. It is not a fellowship, but it signals seriousness.
Consider the board pathway. The practice pathway for clinical informatics board certification is available to physicians who can document significant informatics experience. If you have been doing this work informally, you may already qualify. The window for the practice pathway has been extended, but it will not stay open forever.
Build a bridge from your current specialty. Whatever you practice, there are informatics questions embedded in your daily work. Medication safety, diagnostic algorithms, clinical documentation, patient portals. Start where you are. The best informaticists are the ones who never lose sight of the clinical problems.
The Window Is Open
I keep using the word strategic because that is exactly what this is. Clinical informatics is not a trend. It is infrastructure. Health systems cannot function without physicians who bridge the gap between clinical medicine and technology. The faculty who recognize this now and start building the skills, relationships, and credentials will have career options that most of their peers will not.
If you are weighing whether informatics fits into your academic career plan, or trying to figure out how to pitch it to your chair, that is the kind of strategic thinking coaching is designed for. I would welcome the conversation.



